There are seven skills needed to work as a marketing manager. Several of these skills revolve around communication with people and some of them require your personal knowledge; such as how to navigate a computer. Nonetheless, this is what employers expect of you. Employers expect these skills to correspond to your work ethic as well as your experience. I have done thorough research throughout three different occupations within the field of becoming a Marketing Manager and all of them required these seven skills in order to be hired. Depending upon how many of these seven skills you possess, you may find yourself being in the right industry and find that you have the skills to be a successful marketing manager.
7 skills needed to work as a marketing manager are:
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o Strong Interpersonal and Communication Skills
This skill is needed daily. If you cannot interact with people let alone customers, how are you going to ever persuade someone to purchase your product? It will be extremely difficult. Don't be a stranger, start today by strike up conversations with your friends, mentors, even your professors.
o Must possess the ability to write well
There is a difference between writing well and just plain writing. Writing well enables you to dig deep into your vocabulary and make what your writing interesting for your readers. The ability to understand what is grammatically correct and incorrect will be foreseen through every memorandum or business plan you write.
o Advanced computer skills using the Microsoft Office; Word, Excel, Power-point
These three things are the basic necessary skills one will need in order to operate within an occupation. The inability to type fast and navigate these pages will create an extreme difficultly for you. Computers are becoming a part of human society's everyday lives so if you have not purchased Microsoft Office, buy it now and begin learning how to use it!
o Be outgoing and optimistic
In order to be comfortable within your work environment, one must be able to interact with others cordially and even at times in a joking manner. Work should be productive but also enjoyable. Being optimistic will start you off on the right foot of everyday. Go into work with the attitude that you're going to work hard but also be upbeat and excited for your job; more colleagues will like you and you will have the correct mindset to gain customers!
o Team Oriented
You must be able to work well with others. Meetings with other employees and executives will become part of your daily routine. The way to impress the executives will be to show how diligent and how cooperative you and your team worked. If someone isn't pulling their weight, pull them aside and let me know what they need to be doing.
o Exhibits Problem Solver Qualities
Whether it's finding a solution with a failing product or resolving a disagreement with your boss, you'll need to be able to possess the quality of innovation in order to fix the product's issue or create a new product. Another quality that a problem solver possesses is respect. Showing respect during a misunderstanding will only make you look classy and professional; it can even make you stand out above other employees and how they cope with problems.
o Obtains Presentation and Project Management Skills
Creating power-point presentations and being able to present them properly will impress your employer as well as your colleagues a great deal. There is nothing worse than becoming bored and uncertain of what one is presenting. Make your presentation interesting and make people want to listen to what you're talking about. The ability to manage a project due date is another tool you will need in order to ensure that you and your team are on schedule.
After combining all of these necessary skills to employers that are vital to your success within this career, you will soon become a successful marketing manager. Possessing and perfecting each of these skills throughout your career can only loft you into becoming a better employee and possibly score you a promotion.
7 Skills on How to Become a Marketing Manager
Candice Ellis is currently a senior at Nichols College who is majoring in General Business with concentrations in Management, Marketing, and Communications. She is also pursuing a Sport Management minor and currently plays on the women's ice-hockey team at Nichols. She is currently researching occupations within the marketing field for her Sport Marketing class in order to help her continue her job search upon graduation in May 2010.
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